Some would call Samantha Hess's business an overnight success - but you can't stay overnight.
Samantha runs a shop in Portland, Oregon called Cuddle Up to Me - and it's a professional cuddle shop.
Stay with me now. For $60, a customer can get sixty minutes of hugging, or as it's been described, "the level of human contact that we want or need in order to be our optimal selves."
Sure, it sounds like a front for something, but Samantha says it's a great idea, one that came to her when she really needed a hug. "I was at a place where I thought paying someone to hug me and not have ulterior motives sounded like a great idea," she told an interviewer from The Independent. "I decided why can't this be a thing that we can easily and safely reach for?"
It's all on the up-and-up. Everyone stays dressed, hugs and hand-holding are the only items on the menu, and the show is open Monday through Saturday.
By the way, Samantha's been at it for a year or so. But all of a sudden, the media are getting hold of the story, and it's gone viral.
Monday. I loathe you. Monday, is what I loathe. Not you, the person who is reading this. Matter of fact, I wonder if anyone is really reading this? If you are - email me - TAP HERE and send me an email.
Katy Perry is all in with the Super Bowl. Check her video below: