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Which Superstar Just Became The First Celebrity Valued at More Than $1 Million Per Social Media Post?!

April 6, 2017

© Dan MacMedan / USA TODAY NETWORK

A plug from “Formation” superstar Beyonce on Facebook and Instagram now has the equivalent advertising value of more than $1 million, according to a new report from D’Marie Analytics, which tracks social media reach. Queen Bey is now the most valuable personality on social media, a feat that’s even more impressive when you consider she's "only" the 22nd most followed person online.